READ [EBOOK] Infonomics How To Monetize Manage And Measure Information As An Asset For Competitive Advantage (Ebook Pdf)

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'Infonomics is a must read for business leaders who intend to succeed in data monetization, a requisite organizational capability for firms competing in the Digital Economy. Doug's passion and deep understanding of information and the value it offers organizations is evident. He offers rich examples and detailed foundations that leaders can draw upon as they formulate their data strategies.' - Barb Wixom, MIT Sloan Center for Information Systems ResearchData is the currency of the twenty first century. The problem is we don't have good ways to measure its value. Doug Laney has put together a smart, practical book that applies traditional rules of business economics to the emerging information marketplace.- Jim Short, UCSD Supercomputing Center'Infonomics is an important work, laying the foundation for an emerging field of study and activity. Most business leaders seem to oblivious to information's near limitless reproducibility and reusability, and how its low storage and transmission costs, coupled with a high degree of software automation, can render it as an incomparable resource. This book offers useful frameworks for valuing information, identifies the multitude of challenges faced by companies trying to maximise the value of information, and most helpfully, ways organisations must address these challenges to thrive in the New Economy.'- Ian Oppermann,Chief Data Scientist, New South Wales, Australia, CEO Data Analytics Centre; ICT and Digital Government, Department of Finance, Services & Innovation'Along with people, many executives claim that 'information' is their organization's' greatest asset. Their actions, however, consistently belie their words. With regard to enterprise information, it's high time that business leaders move beyond facile platitudes and paying lip service. Merely hiring employees with trendy titles such as Chief Data Officer and data scientist is neither necessary nor sufficient to capture the enormous value of information, but where to begin? Against this backdrop, Doug Laney's well-researched and compelling text is a much-needed breath of fresh air. Laney formalizes the case for finally treating information as the truly valuable asset that it is. Infonomics challenges longheld--and, quite frankly, largely dated--beliefs about data, governance, and IT roles. It may well make you and your organization uncomfortable in the short term--and that's a good thing.'- Phil Simon,award-winning author of 'Analytics: The Agile Way' and faculty member at the Arizona State University W. P. Carey School of Business'Data has been called the new oil. In his new book, Infonomics, Doug Laney outlines what it truly means to leverage data as a critical business asset. This book provides executives with the tools they will need to go beyond lip service and to actually behave like information is an asset that demands executive attention. Infonomics teaches us how organizations can monetize their data assets to derive measurable bus

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