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'Ash has put together a book I wish I'd read before pursuing my own startup. The level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur's shelf.'-Rand Fishkin, CEO and Cofounder, SEOmoz; Coauthor,The Art of SEO'Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground.'- Noah Kagan, Chief Sumo of AppSumo.com'Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable--this is the first comprehensive guidebook for how to execute a Lean Startup.'- Jason Cohen, founder of WP Engine & Smart Bear.'Ash provides compelling, actionable guidance for applying lean principles to a startup. His startup canvas changed the way I think about my own startup. This book is a valuable guide whether you are a serial entrepreneur or a first time founder.'- Sean Ellis, Founder & CEO of CatchFree'Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done.'- Dan Martell, Founder of Clarity.fm & Angel Investor Read more Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog and turned into a book: Running Lean. Ash resides in Austin, Texas, with his wife, two children and two dogs. Read more

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